Internet Search solutions come in many flavors, but typically shares the same business goal of search monetization.
Just as there are several different search solutions available on the internet, the same can be said about associated monetization techniques and models like search advertising, search result placement, merchandising and recommendations. They all have a common denominator; they can be very profitable.
With an enormous growth of digital content available through the internet, the demand for premium and relevant content is increasing, hence so is the need for search solutions.