Svensk Byggtjänst is the leading provider of information and intelligence in the Swedish building and property sector. Since 1934 they have collected, structured, and sold information that is required to plan, design, construct, and manage buildings and facilities.
By collecting and refining raw industry information, and packaging this into literature, magazine, and online services suitable for a broader audience, Svensk Byggtjänst has become a high revenue key player within their niche.
Search – a strategic choice
To further their success, Svensk Byggtjänst made a decision to invest in an IT-platform that would increase the efficiency of their information management. They chose the FAST ESP platform to fulfill their requirements, and picked Comperio to take responsibility for the delivery and installation. Since the initial implementation in 2008, FAST as a platform for search has adopted a central role in the handling and exposure of information throughout the company.
Search as a business area
In combination with the purchase of FAST, Svensk Byggtjänst adopted the ambition to create the leading search engine for the Swedish construction industry. This led to the birth and development of Bygglo.se.
- Bygglo is built on the FAST platform, the leading search engine on the market. We have used knowledgeable specialists from Comperio to enable us to maximize the search experience, and utilize technology in the best possible way, says Mats Hultgren, Media and Chief Editor at Svensk Byggtjänst.
Bygglo maintains a strong industry position, with approximately 12,000 Swedish construction-related websites and companies available through the search engine. Bygglo also covers general industry news and procurement of works. Bygglo have further used the help of Comperio to make commercial advancements, by incorporating business solutions into the search engine, such as keyword advertising and “Enhanced Visibility”. These solutions are based on techniques available through Comperio Front™.
Increased customer satisfaction with search
The FAST platform has assumed a central role within several other business areas of Svensk Byggtjänst, making a significant impact on how services are used, and made available to customers. A good example of this is FAST’s role within AMA, which provides clients with over 15,000 descriptions and documents regarding construction. Due to the implementation of the FAST ESP platform, these documents containing important regulations and advice, are now easier to search for and more accessible to customers .
The search solution for AMA was delivered by Comperio in 2008, and includes features and technology that provide good navigation and relevance, while enforcing the user experience. The new solution attracted new customers and increased general customer satisfaction.
Another business area in which search technology has assumed a central position is Bygginfo, a business intelligence portal for the constructing industry. Comperio implemented the solution which runs behind the scenes. Search technology is involved almost everywhere, e.g. the start page and all topic pages are automatically generated by the search engine according to relevance and freshness. This makes sure that Bygginfo is always updated with the latest and most important information.
- Bygginfo delivers a great user experience, as the search engine and personal preferences decide what should be prioritized, and shown to each user, says Mats Hultgren.
FAST as enterprise-wide solution
The next step in Byggtjänst’s progress with FAST is to enable functionality from the platform as the enterprise-wide search solution for the corporate main page on the Web, www.byggtjanst.se. This venture is called global search and includes all the solutions and sources in the company, and aims to provide a coherent overall hit rate for the search terms that users have on their website. This makes the main page, the natural starting point for all the different customers and subscribers of its various services, which are channeled and guided further by the global search to the right information and subsection of the site.
With many types of information content, such as books from the webshop or meetings organized by Byggtjänst, the search engine will be the natural starting point to guide users on the site, with excellent relevance and accuracy.
